raverr
I'm Jim, and I started Raverr. My raving started in the '90s, at underground warehouse parties you only heard about by word of mouth. Nothing official. Then came years following the Dead on tour, and decades of camping at festivals since. The music changed a lot over that time. What we wear changed too, but less than you'd think.
What we wore in the warehouses
Comfort first, always, because you were there until the sun came up. Big, baggy everything. Wide-leg pants, oversized tees, hoodies you could disappear into. Bright colors and smiley faces on some people, plain dark stuff on others. Nobody had a "festival look," because there weren't festivals the way there are now. You dressed for a long night in a cold building that got hot once it filled up.
And the hoodie was everything. It was your coat for the line, your pillow on the ride home, and your blanket if you crashed on someone's floor.
What tour taught me
Tour added the camping side: layers, weather, walking. Clothes that could take dust and rain. Clothes that told people who you were without you saying a word. Shirts were how strangers found each other in a parking lot. That's still true.
What changed
- Festivals got big and planned. Now there's a theme, a packing list, an outfit for each day.
- The music got heavier. Bass music turned the floor into a pit, so shoes and fit got more practical.
- The phone showed up. People dress for photos now. Not a bad thing, just different.
- The back of the shirt matters more. At a big festival people see your back way more than your front. That's why we keep our fronts small and put the big art on the back.
What never changed
- You still need a hoodie for the walk out.
- Comfort still beats style by hour four.
- A good shirt still starts conversations with strangers.
- The people are still the point.
Why I started Raverr
I wanted the shirts I'd actually wear: lines that bass heads say to each other, art that looks good from across a field, and a hoodie built for cold nights at camp. If you came up the way I did, or you're just starting now, they're for you. Start with the launch favorites, the rave hoodies ($64, $68 for 2XL and up), or the rave shirts ($32). Shipping is $4.95 for tees, $6.95 for hoodies, and free on orders of $75 or more.
FAQ
What did people wear to raves in the '90s?
Baggy, comfortable clothes: wide-leg pants, oversized tees and big hoodies, with some people going bright and others staying dark. Comfort mattered most because nights ran until sunrise.
Are '90s rave hoodies coming back?
The oversized, comfortable hoodie never really left. It's still the most useful thing you can bring to a show.
Who started Raverr?
Jim, a raver since the '90s underground warehouse days, a Deadhead on tour, and a festival camper for decades.